THE TEAM

Steve Beaumont
CEO

Steve has a passion for conceptualising and designing growth solutions, grounded in data driven analytics, that achieve results for clients. For over 10 years Steve has managed teams responsible for analytical solutioning and client services and has worked with some of the world's largest blue chip organisations across multiple industry sectors including: Banking, Retail, Retail Financial Services, Gaming, Travel and FMCG.
 
Steve founded Strive to deliver growth science expertise and results to clients. Strive now boasts leading experts across consultancy, data science and creative growth specialties and continues to deliver on its vision.

Joshin Raghubar
Specialist Advisor

Joshin is a serial technology and marketing entrepreneur. Through iKineo Ventures, he has founded iKineo, Sprout Performance Partners, Explore Sideways, and The Field Institute.

 

Alongside iKineo Ventures, Joshin is chairperson of the  Cape
Innovation and Technology Initiative (CiTi), the organisation tasked with development of the region as a technology and innovation cluster; and is chairperson of its subsidiary, the Bandwidth Barn, Africa’s largest incubator and accelerator for technology businesses. He is a fellow of the Aspen Institute, an Africa Leadership Initiative fellow, and a Yale Greenberg World Fellow.

Zonica Strydom
Head of Operations
Colin Campell
Head of Digital

Having built up her career in above- and below-the-line advertising over the past 15 years, Zonica has gained extensive experience in digital, print, design, production and overall operations. Zonica is heads up the ever-growing production team.

In 2013, Zonica received credit for a winning campaign – developed for Loom – at Loeries, South Africa’s most prestigious, creative awards festival. She was part of the iKineo team who brought home a craft certificate, a silver, a bronze and two gold Loeries across different categories that year.

 

The impressive portfolio of clients Zonica has worked on includes Red Bull, Volkswagen, Audi, Coca Cola, Cacadu, Coega, Eveready, NMMU, Continental, MTN, Telkom, Trudon, Ackermans, Nike, Hennessy, FCA, Jack Daniels, Hills and Ladbrokes.

Cecilia Benson
Business Unit Director

With 11-plus years focused on digital marketing & social media Colin has been at the forefront of digital since adoption within the South African market. Colin is a passionate believer in inbound strategies & native advertising to drive conversions via digital platforms.

 

Colin has worked roles as digital director & digital consultant across the PR, agency & client landscape & prides himself on connecting strategy with execution that makes both creative & financial sense to customers & clients. As part of his expertise Colin has had the privilege of lecturing on social media, content marketing & digital strategy across the globe (Paris, Hong Kong, Singapore & Monte Carlo).

 

Colin has built content & digital strategies for many clients some of which include Cricket South Africa, Magna Carta, SAP, Alphonse Island Resorts & Specialised Exhibitions. Colin has also consulted on household-name brand digital strategies including Standard Bank & MTN.

Cecilia's 16 years of working experience has been attained through various organisations that she has worked for and positions she has held. This has contributed immensely towards shaping her passion for technology, business acumen, creativity, customer & brand engagements, as well as leadership growth.

Cecilia is proud to have been part of the team of integral staff of leading brands such as Motorola, Samsung, ITWeb, Rocketseed, Wunderman and more, working on clients ranging from public sector, private enterprises, blue chip and global companies – just to name a few. Nedbank, Department of Trade & Industry, City of Johannesburg, Dimension Data, Telkom, BCX, Bidvest Companies (Automotive and Hospitality),T-Systems and Cresta Hotels.